Terms & Conditions
LeadGo by S&A · Last updated: 16 October 2026 · Applies to all users of leadgo.in and the LeadGo application
1. Acceptance of Terms
These Terms & Conditions ("Terms") form a legally binding agreement between Sarita&Arvind, a business with its registered office at 356/267/07, Alamnagar Road, Ashraf Nagar, Rajajipuram, Lucknow 226017, Uttar Pradesh, India ("LeadGo", "we", "us", "our"), and the person or business that registers for or uses LeadGo ("Customer", "you", "your").
LeadGo is a lead management and sales automation platform available through our website, web application and mobile application (the "Services"). By creating an account, clicking "I agree", or using the Services, you confirm that you have read, understood and agree to these Terms and our Privacy Policy. If you accept on behalf of a company, you confirm that you have authority to bind that company. If you do not agree, do not use the Services.
2. Definitions
- Account: the registered workspace created for a Customer.
- Authorised User: an employee, agent or team member whom the Customer permits to use the Account.
- Customer Data / Lead Data: all data, including personal data of leads and prospects, that the Customer uploads, imports, captures or generates through the Services.
- Plan: the subscription package, number of users and features selected by the Customer.
- Third-Party Services: services not owned by LeadGo, such as Meta/Facebook, Google, WhatsApp Business, telephony, SMS and email providers.
3. Eligibility and Account Registration
- You must be at least 18 years old and capable of entering into a binding contract under Indian law.
- You must provide accurate, complete and current registration information and keep it updated.
- You are responsible for all activity under your Account, including activity by Authorised Users, and for keeping login credentials confidential.
- Notify us immediately at support@leadgo.in if you suspect unauthorised access.
- Each user licence is for one named individual and may not be shared.
4. The Services
LeadGo provides tools such as lead capture and import, automatic lead assignment, follow-up reminders, call and message tracking, WhatsApp/SMS/email communication, reports and integrations. We may add, modify or discontinue features from time to time. We will try to give reasonable notice of any material reduction in functionality that affects paid Plans.
We grant you a limited, non-exclusive, non-transferable, revocable right to use the Services during your subscription term solely for your internal business purposes.
5. Subscription, Fees and Payment
- Fees: You agree to pay the fees for your selected Plan as shown at purchase or in your order form. Prices are exclusive of GST and other applicable taxes unless stated otherwise.
- Billing: Subscriptions are billed in advance monthly or annually, as selected. Payment can be made via the methods offered at checkout.
- Renewal: Unless cancelled before the renewal date, your subscription renews automatically for the same term at the then-current price.
- Add-ons and usage charges: Additional users, WhatsApp/SMS credits, call minutes, storage or other add-ons are charged separately as per the applicable rate card. Third-party charges (for example WhatsApp conversation charges or telephony charges) are passed through at cost or as stated.
- Late payment: If payment is not received by the due date, we may suspend or restrict access until payment is made. Unpaid amounts may attract interest as permitted by law.
- Price changes: We may revise prices with at least 30 days' notice, effective from your next renewal.
- Invoices: GST invoices will be issued in the name "LeadGo by S&A" to the billing details provided. Please ensure they are accurate.
6. Free Trial and Demo
If we offer a free trial, it is for evaluation only, for the period stated at sign-up (currently 14 days). Trial accounts may have limited features and may be deleted after the trial ends unless converted to a paid Plan. Services during the trial are provided "as is" without any warranty.
7. Refund and Cancellation Policy
- You may cancel your subscription at any time from your Account settings or by writing to us. Cancellation takes effect at the end of the current billing period, and you may continue using the Services until then.
- Fees paid are generally non-refundable, including for partial periods, unused users or unused credits, except where required by law or expressly stated in your order.
- Refund requests made within 7 days of first purchase of an annual Plan may be considered if no substantial use has occurred.
- Refunds, if approved, will be processed to the original payment method within 7–10 working days.
8. Customer Data and Responsibilities
- Ownership: You retain all rights to your Customer Data. You grant LeadGo a limited licence to host, process, transmit and display it solely to provide and support the Services and as described in our Privacy Policy.
- Lawful basis: You are solely responsible for the legality, accuracy and quality of Customer Data, and for obtaining all notices and consents required under applicable law (including the Digital Personal Data Protection Act, 2023) before uploading or contacting any person through the Services.
- Roles: For Lead Data, you are the Data Fiduciary and LeadGo acts as your Data Processor. You are responsible for responding to requests from your leads about their data, and we will reasonably assist you.
- Backups and export: You are responsible for exporting and keeping copies of data you need. We may offer export tools but are not obliged to retain data beyond the period stated in the Privacy Policy after termination.
9. Acceptable Use
You agree not to, and not to allow others to:
- Use the Services for unlawful, fraudulent, harassing, defamatory, obscene or deceptive purposes.
- Upload or send spam, unsolicited commercial communication, or messages to numbers registered on the DND/NCPR registry in violation of TRAI regulations.
- Collect, scrape or buy lead data in violation of law or the terms of any platform, or use data obtained without lawful basis.
- Violate Meta, WhatsApp, Google or other Third-Party Service policies, including WhatsApp's Business and Commerce policies.
- Upload viruses, malware or any harmful code, or attempt to breach, probe or disrupt the security or performance of the Services.
- Reverse engineer, decompile, copy, resell, sublicense or create derivative works of the Services, or access them to build a competing product.
- Exceed Plan limits, share user licences, or bypass usage restrictions.
- Upload sensitive data (such as financial account passwords, health records or children's data) unless you have a lawful basis and the Services are suitable for it.
- Impersonate any person or misrepresent your affiliation.
10. Calling, SMS and WhatsApp Compliance
You are solely responsible for complying with all laws governing communications, including the Telecom Commercial Communications Customer Preference Regulations (TCCCPR), DLT registration of headers and templates, DND requirements, call-recording notice requirements, and WhatsApp/Meta policies. LeadGo provides the tools only; the decision to contact any person and the content of the communication are yours. LeadGo is not liable for blocked numbers, rejected templates, account bans, penalties or losses arising from your communications.
11. Third-Party Services and Integrations
The Services may interoperate with Third-Party Services. Your use of them is governed by their own terms and privacy policies. LeadGo does not control and is not responsible for their availability, accuracy, pricing, policy changes or actions, including any suspension of your accounts with them. Integrations may stop working if a third party changes or withdraws its APIs.
12. Intellectual Property
LeadGo, its logo, software, design, documentation and all related intellectual property are owned by Sarita&Arvind or its licensors. Except for the limited right in Section 4, no rights are transferred to you. If you give us feedback or suggestions, you grant us a free, perpetual right to use them to improve the Services. You may not use our name or logo without prior written permission.
13. Confidentiality
Each party agrees to keep the other's non-public business and technical information confidential, use it only for the purposes of these Terms, and not disclose it except to personnel and advisers who need to know it or as required by law. This does not apply to information that is public, independently developed, or lawfully received from a third party.
14. Privacy and Data Protection
Our collection and use of personal data is described in our Privacy Policy, which forms part of these Terms. We maintain reasonable security safeguards but cannot guarantee that unauthorised access will never occur.
15. Support and Service Availability
We provide customer support via email at support@leadgo.in and WhatsApp at +91-7084406000, Monday to Saturday, 10:00 AM to 7:00 PM IST. We aim for high availability but do not guarantee uninterrupted or error-free service. Scheduled maintenance, third-party failures and events beyond our control may cause downtime.
16. Suspension and Termination
- By you: you may stop using the Services and cancel as described in Section 7.
- By us: we may suspend or terminate your access immediately, with or without notice, if you breach these Terms, fail to pay, misuse the Services, create legal or security risk, or if required by law.
- Effect: on termination, your right to use the Services ends and unpaid fees become due. Customer Data will be available for export for 30 days and then deleted or anonymised. Sections that by nature should survive termination (including payment obligations, intellectual property, confidentiality, disclaimers, liability limits, indemnity and governing law) will continue.
17. Disclaimer of Warranties
The Services are provided on an "as is" and "as available" basis. To the maximum extent permitted by law, LeadGo disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, accuracy of reports, and that the Services will meet your business results or lead conversion expectations. LeadGo does not guarantee any sales, revenue or lead quality.
18. Limitation of Liability
To the maximum extent permitted by law:
- LeadGo will not be liable for any indirect, incidental, special, consequential or punitive damages, or for loss of profits, revenue, business, goodwill or data.
- LeadGo's total aggregate liability arising out of or relating to the Services or these Terms will not exceed the fees you actually paid to LeadGo in the 12 months preceding the event giving rise to the claim.
Nothing in these Terms excludes liability that cannot be excluded under applicable law.
19. Indemnity
You agree to defend, indemnify and hold harmless LeadGo, its directors, employees and affiliates from any claims, losses, penalties, damages and expenses (including reasonable legal fees) arising from your Customer Data, your communications with leads, your violation of these Terms or applicable law, or your infringement of any third party's rights.
20. Force Majeure
Neither party is liable for delay or failure to perform (other than payment obligations) caused by events beyond reasonable control, including natural disasters, epidemics, war, riots, government action, power or internet failures, cyber-attacks, or failures of telecom and cloud providers.
21. Governing Law and Dispute Resolution
- These Terms are governed by the laws of India.
- The parties will first try to resolve any dispute amicably through good-faith discussion within 30 days of written notice.
- Failing that, the dispute shall be referred to arbitration under the Arbitration and Conciliation Act, 1996, before a sole arbitrator appointed by LeadGo or mutually agreed. The seat and venue shall be Lucknow, Uttar Pradesh, India, and the language shall be English.
- Subject to the above, the courts at Lucknow, Uttar Pradesh, India shall have exclusive jurisdiction.
22. Changes to These Terms
We may update these Terms from time to time. The revised version will be posted on this page with a new "Last Updated" date, and material changes will be notified by email or in-app notice. Continued use of the Services after the effective date means you accept the revised Terms.
23. General Provisions
- Entire agreement: these Terms, the Privacy Policy and any order form are the entire agreement between us and replace earlier understandings.
- Severability: if any provision is held invalid, the rest remains in effect.
- No waiver: failure to enforce a right is not a waiver of it.
- Assignment: you may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition or sale of business.
- Notices: we may send notices to your registered email address or in-app. Notices to us should be sent to the address below.
- Independent parties: nothing creates a partnership, agency or employment relationship.
24. Contact Us
Company: Sarita&Arvind (LeadGo)
Address: 356/267/07, Alamnagar Road, Ashraf Nagar, Rajajipuram, Lucknow 226017, Uttar Pradesh, India
Email: support@leadgo.in
Phone: +91-7084406000
Website: https://leadgo.in